since zig is famously decentralized, i don't think there is a way to effectively combat bad actors like these? there is no "official zig org" that can disown them
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The trademark cudgel is used on people who release an incompatible language that they insist on calling Zig, confusing people who want to try Zig. Or people who add malware to the Zig tool chain and try to distribute that.
Trademark can’t be used to control bad actors like zigbook.