Slight pushback on this. The web has been spammed with subpar tutorials for ages now. The kind of medium "articles" that are nothing more than "getting started" steps + slop that got popular circa 2017-2019 is imo worse than the listy-boldy-emojy-filled articles that the LLMs come up with. So nothing gained, nothing lost imo. You still have to learn how to skim and get signals quickly.
I'd actually argue that now it's easier to winnow the slop. I can point my cc running in a devcontainer to a "tutorial" or lib / git repo and say something like "implement this as an example covering x and y, success condition is this and that, I want it to work like this, etc.", and come back and see if it works. It's like a litmus test of a tutorial/approach/repo. Can my cc understand it? Then it'll be worth my time looking into it. If it can't, well, find a different one.
I think we're seeing the "low hanging fruit" of slop right now, and there's an overcorrection of attitude against "AI". But I also see that I get more and more workflows working for me, more or less tailored, more or less adapted for me and my uses. That's cool. And it's powered by the same underlying tech.
Sure, web search companies moved away from direct keyword matching to much more complex "semantics-adjacent" matching algorithms. But we don't have the counterfactual keyword-based Google search algorithm from 2000 on data from 2025 to claim that it's just search getting worse, or the problem simply getting much harder over time and Google failing to keep up with it.
In light of that, I'm much more inclined to believe that it's SEO spam becoming an industry that killed web search instead of companies "nerfing their own search engines".
"SEO" is not some magic, it is "compliance with ranking rules of the search engine". Google wanted to make their lives easier, implemented heuristics ranking slop higher, resulting in two things happening simultaneously: information to slop ratio decreasing AND information getting buried deeper and deeper within SRPs.
> do you have direct evidence that Google actively made search worse?
https://support.google.com/google-ads/answer/10286719?hl=en-... Google is literally rewriting the queries. Not only results with better potential for ads outrank more organic results, it is impossible to instruct the search engine to not show you storefronts even if you tried.