Amazon Rivian electric delivery vans arrive in Canada

I've also seen Rivian vans with Factor meal delivery branding, besides the Amazon ones I've been seeing for the last several months/year. Congrats to Rivian for making a real business out of EV trucks.

Strange that Tesla has never attacked this angle. Too focused on self-driving trucks and putting humans out of jobs?

Being associated with delivery vans would dilute the Tesla brand. Imagine seeing beat up Amazon vans with Porsche emblems - it wouldn’t improve your perception of a Porsche as a car you would love to one day own.

Yes, other things the company or CEO does are also diluting the brand. It’s still true that the company can be making a rational decision not to attack this segment.

Rivian’s marketing people probably hate that they’re doing this, but the company had $2.5B revenue and still lost $1.6B the first half of 2025. They’re in survival mode.

Ah, yes, the esteemed Tesla brand, so well-known for reliability, easy access to rapid maintenance, and the top-notch customer relations and support you need to support fleet vehicles…

…oh wait.

Teslas have terrible quality control, they’re impossible to get rapidly serviced, and they are run by a mercurial adversarial asshole. What kind of fleet manager worth their salt would _ever_ consider Tesla?