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Amazon Rivian electric delivery vans arrive in Canada

(cleantechnica.com)
55 points TMWNN | 2 comments | 02 Nov 25 20:22 UTC | HN request time: 0.426s | source
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andrewflnr ◴[02 Nov 25 22:31 UTC] No.45794029[source]▶
I've also seen Rivian vans with Factor meal delivery branding, besides the Amazon ones I've been seeing for the last several months/year. Congrats to Rivian for making a real business out of EV trucks.
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juujian ◴[03 Nov 25 00:04 UTC] No.45794559[source]▶
Strange that Tesla has never attacked this angle. Too focused on self-driving trucks and putting humans out of jobs?
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rogerrogerr ◴[03 Nov 25 00:37 UTC] No.45794751[source]▶
Being associated with delivery vans would dilute the Tesla brand. Imagine seeing beat up Amazon vans with Porsche emblems - it wouldn’t improve your perception of a Porsche as a car you would love to one day own.

Yes, other things the company or CEO does are also diluting the brand. It’s still true that the company can be making a rational decision not to attack this segment.

Rivian’s marketing people probably hate that they’re doing this, but the company had $2.5B revenue and still lost $1.6B the first half of 2025. They’re in survival mode.

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1. perardi ◴[03 Nov 25 01:01 UTC] No.45794893[source]▶
Ah, yes, the esteemed Tesla brand, so well-known for reliability, easy access to rapid maintenance, and the top-notch customer relations and support you need to support fleet vehicles…

…oh wait.

Teslas have terrible quality control, they’re impossible to get rapidly serviced, and they are run by a mercurial adversarial asshole. What kind of fleet manager worth their salt would _ever_ consider Tesla?

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2. rajman187 ◴[03 Nov 25 01:11 UTC] No.45794953[source]▶
If I could upvote this more than once I certainly would