Piracy is just the excuse. What they're saying is that Amazon will allow a collection of corporations (including Amazon) to decide what you're allowed to do with the hardware they pretended to let you buy.
replies(4):
It was new+exciting, I was discovering lots of new music. But at that point, casual piracy over slow connections (low-bitrate often-poorly-encoded MP3s) wasn't quite good enough to replace real CDs. And back then, MP3 was still a 'nerdy computer thing' and CD players were everywhere - and by far the most convenient way to play music on a proper hi-fi, in a car, etc.
But these days, there isn't really the same upgrade path from a lower-quality pirated copy to an authentic copy. Especially with TV/movies, now tied to subscription services and encumbered by increasing levels of ads.