It's an e-bike. The competition is stiff, better looking, and better priced.
If they're lucky, this will appeal to university professors and over achieving parents of unsuspecting kids who want a cool bike but got an expensive dorky one instead.
edit: ask yourself why the median new car in the US sells for over $50k when you can easily find cars for less than half that price.
There's also a maximum power rating of 750 watts for all of these. I'm not sure where the "pedal by wire" feature is from a regulatory perspective, but to me this fits into either class 2 or 3 depending on what option you get.
It would be nice to have the GPS automatically set the pedal assist max speed when riding on shared paths with pedestrians and people.
I have also seen road bikers on those same shared paths pedal faster than 20mph.
Class 3 allows pedal assist up to 28 and throttle to 20
https://thecyclistchoice.com/resources/electric-bike-classes...