It's a shame they don't just license all their software stack at a reasonable price with a similar model like Sidekiq and let you sort out actually decent hardware. It's insane to consider Heroku if anything has gotten more expensive and worse compared to a decade ago yet in comparison similar priced server hardware has gotten WAY better of a decade. $50 for a dyno with 1 GB of ram in 2025 is robbery. It's even worse considering running a standard rails app hasn't changed dramatically from a resources perspective and if anything has become more efficient. It's comical to consider how many developers are shipping apps on Heroku for hundreds of dollars a month on machines with worse performance/resources than the macbook they are developing it on.
It's the standard playback that damn near everything in society is going for though just jacking prices and targeting the wealthiest least price sensitive percentiles instead of making good products at fair prices for the masses.