I was a HUGE DEC Alpha fanboy at the time (even helped port FreeBSD to DEC Alpha), so I hated Itanium with a passion. I'm sure people like me who were 64-bit MIPS and PA-RISC fanboys and fangrirls also existed, and also lobbied against adoption of itanic where they could.
I remember when amd64 appeared, and it just made so much sense.
Itanic wasn't exactly HP-PA v.3, but it was a kissing cousin. Most of the HP shops I worked with believed the rhetoric it was going to be a straightforward if not completely painless upgrade from the PA-8x00 gear they were currently using.
Not so much.
The MIPS 10k line on the other hand...sigh...what might have been.
I remember when amd64 appeared, and it just made so much sense.
And you were right.