To me the article sounds like "The guys we hate have decline" - (from 100k sold to 95k sold) "but the sales of the guys we love surge 26%" (from 10 to 12.6k)
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Tesla is also leading in the amount of luggage (important for me), however the interior of EU cars looks much better (with exception for model S, which has actual hud, not a wooden plank under the windshield)