For many years now KDE has focused on polish, bug fixing and "nice-to-have" improvements rather than major redesigns, and it paid off.
VDG tackled (and tackles) not only design for the desktop itself, but also for KDE applications that had never seen a designer's touch before.
I've been long a KDE user, even through the 4.0 troubles, but also the first to admit that it used to look clunky. Looking at old screenshots is a quick reminder of how far this initiative has taken it.
I love open source and have been running Linux since 1999, but my experience of contributing to both KDE and GNOME is your PRs never go anywhere unless you're part of the inner cabal of maintainers, otherwise any small bugfix or feature goes into bikeshedding mode, and it's the reason I don't contribute any more.
That said, I run KDE now after two decades of GNOME. It's pretty good and has been looking good for a while now.
For what it's worth, I'm not part of KDE's inner circle, yet the several PRs that I have submitted to them since I started using it (~2 years ago) have all been accepted. One was difficult to shepherd through the gauntlet of opinions, but was finally merged. So the process is not entirely impenetrable.