They’ve been doing this for, what, 14 years now since Jobs passed. I fail to see anything substantially new since then. They’re quite literally milking the cash cow at this point. They became the company the old Apple fans despised.
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I don't understand the Air model. It's cool, but just a different price point. The thickness of a device means nothing to me anymore, they're all close enough.
It also replaces the worst selling model of the four. The 15 plus and 16 plus models did not sell very well. The pro max is the top seller.
https://9to5mac.com/2025/01/22/this-iphone-16-model-got-sale...
Previously, the fourth iphone was the mini, which did not sell well in the 13 series:
https://www.macrumors.com/2022/04/21/iphone-13-mini-unpopula...