I don't understand the Air model. It's cool, but just a different price point. The thickness of a device means nothing to me anymore, they're all close enough.
It's a pretty good problem to have.
Figuratively, not literally. Otherwise I agree.
For me, and a lot of people, we get a new phone every 2 years and hand the old one down to family. I've got 3 kids and 4 iPhones in service that get handed down every 2 years. Equivalent in the UK of about $80 a month to run 4 iphones including phone service contracts is pretty cheap.
Almost all of them complain about the device getting hot, batteries being short lived (even when replaced) and apps being sluggish.
It also replaces the worst selling model of the four. The 15 plus and 16 plus models did not sell very well. The pro max is the top seller.
https://9to5mac.com/2025/01/22/this-iphone-16-model-got-sale...
Previously, the fourth iphone was the mini, which did not sell well in the 13 series:
https://www.macrumors.com/2022/04/21/iphone-13-mini-unpopula...
[0] https://wiki.postmarketos.org/wiki/Purism_Librem5_(purism-li...
This is a very subtle point to try and get across, because it’s scattered across 1 million different design decisions. For example, since the beginning of iPhone, I don’t have to remember to save anything, when I open an app it usually remembers whatever state I need if applicable. Android has moved this direction, but iOS was always that way. Likewise, I do very little customization to my phone other than rearranging icons or changing the wallpaper.
I don’t want to think about the security implications of all the different permission grants when I install an app. iPhone apps ask me for a permission in context, and I can decide at that moment whether or not I want to share my photos or whatever.
Again, I gave two examples, but the thinking behind this is pervasive in the operating system. There just are not many sharp edges.
I am happy living in my walled garden, and I am generally satisfied with the capabilities that the phone gives to me. I am scared of apps because they are potential vehicles for malware, and Apple has a much better track record there than android, much less rooted android.