Atlassian is acquiring The Browser Company

I really appreciate that there's a company trying to reimagine browsers. Arc was an interesting idea, I used it for a few months, but in the end I switched back to Firefox. I haven't tried Dia yet, and now I'm not sure if I should.

I do think that selling a browser is going to be an extremely difficult task, so having an enterprise software machine with huge customer base might help it, but Atlassian strikes me as a company that will eventually just kill the project and turn this into a de facto acquihire.