The genius of streaming was being more convenient than piracy. With streaming prices hiking up, recommendations getting worse and their libraries becoming plagued by one-song-releases and AI Slop, piracy is becoming a thing again. The same is happening for video, apparently, as people get tired of having to pay for half a dozen streaming services more than they used to pay for 300 cable channels.
Apple actually used to have a platform that was decent at providing legitimate music at reasonable pricing and convenient means to play it with iTunes. I wonder if Apple Music can become that again.