Atlassian is acquiring The Browser Company

I’m not sure whether I find it more worrisome or fascinating that we live in a world where a company that, as far as I know, has never generated a single dollar in revenue has managed to exist for over five years, employ more than 100 people, and still get acquired for this amount.

This isn’t criticism or sarcasm — I’m genuinely impressed, but also very curious about the rationale behind it.

There are some businesses that are simply not viable without losing money first. SpaceX cannot generate revenue until it first employs hundreds of people for a few years (maybe a decade) where they focus on building what will eventually bring revenue. Software has those problems too.

I'm told that it can take ten years for a vineyard to start generating profit.

I know distilleries will often contract with one or more other distilleries to create a custom blended whisky to sell under their label to get some revenue while they wait for their first batches to mature. There are distilleries that basically specialize in doing this. I assume the wine market probably has similar strategies. I know 3 buck chuck basically started like this, buying overstock from other vineyards and blending them into a generic white or red wine.

Out of curiosity, why would a company help out their future competitor?