Atlassian is acquiring The Browser Company

I’m not sure whether I find it more worrisome or fascinating that we live in a world where a company that, as far as I know, has never generated a single dollar in revenue has managed to exist for over five years, employ more than 100 people, and still get acquired for this amount.

This isn’t criticism or sarcasm — I’m genuinely impressed, but also very curious about the rationale behind it.

There are some businesses that are simply not viable without losing money first. SpaceX cannot generate revenue until it first employs hundreds of people for a few years (maybe a decade) where they focus on building what will eventually bring revenue. Software has those problems too.

I mean this with no snark: I would love to see the investor deck that explains how an AI-powered browser is going to make any multiple of $610M.

More charitably by selling the only browser that's actually usable in a few years. The AI will be used to cancel out the effect of other people's AI.