I had always thought it were a generic phrase!
There’s a weird disconnect where people ignore or are wilfully ignorant of cruelty to animals in industrial food production but are sensitive to it in virtually every other context. I saw a woman the other day who was tending to an injured pigeon and had called animal welfare people to come tend to it. Meanwhile, millions of chickens live in appalling conditions and die horrible deaths en masse.
I am genuinely unsure where this disconnect comes from. I was the same for most of my life but a few years ago, I started thinking about the animals I was eating and then I couldn’t eat them any more.
I don’t begrudge people their compassion. A few nights ago I went outside to put some stuff on the barbecue and my wife was in the backyard, concerned for the fate of a female cardinal that had flown into our sunroom window. It was stunned and couldn’t fly. Its mate was worriedly flitting through nearby bushes. “That’s so sad,” my wife said. “Yes,” I agreed, and then I put her skewers of meat on the barbecue.
Case-in-point: I once stayed in a small town in Morocco for a few weeks. There wasn’t a grocery store nearby, just a market, and if you wanted chicken, they killed it in front of you. Needless to say, being directly confronted with the process…I didn’t eat meat the entire time.
Many of the arguments for veganism come alongside ideas for better animal welfare, but the two are not mutually exclusive. The only reason we don't eat grandma after she dies is because it's culturally unacceptable. We can apply more respect and reverence to meat production without stopping entirely or pretending that the benefits of eating meat don't exist.