Is it actually killing the SSD (SSD can no longer be used) or just corrupting the data on the SSD? It's hard to make out from all the comments and news articles.
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That said, people use words with a different meaning all the time, and data corruption could fit as a failure.
I got the data off, but most of the data wasn't really that important so there might have been dead regions.
I feel that many consumers won't really know if it's still readable, I'd suggest that 90% of people just have a single drive, and windows doesn't cope with a non-writable root drive particularly well.