Is it actually killing the SSD (SSD can no longer be used) or just corrupting the data on the SSD? It's hard to make out from all the comments and news articles.
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That said, people use words with a different meaning all the time, and data corruption could fit as a failure.
There was a firmware bug, but updating the firmware was inconvenient, and the specific interaction that caused the failure wasn't stated, so I couldn't avoid whatever it was; seemed connected to being pretty idle... we had a second data center as an untested "warm" failover target, and disks would tend to die over there where nothing significant was happening.