This is a feature that has been among the most loved aspects of its main competitor for more than a decade.
Somehow, Microsoft managed to make the same feature sound and feel and be creepy.
People who wanted that kind of treatment and walled garden already moved to apple's ecosystem, and people who do not want this stayed with windows.
Now more and more of my non-technical friends are moving towards linux because microsoft is pushing them away.
Again, for the Nth time, you can run any software you like on a Mac. You can do anything you want. App store? Of course. Direct vendor download? You bet. Build from source? No problem.
Further, this line is out of place here because Microsoft is FAR more invasive about pushing cloud-first storage than Apple has ever been. No app on my Mac default to saving to iCloud. NONE.