From my perspective, this is born out of NGO's and political elite. This is not an ask from or concern of the general population.
And not corporate despite the lobbying?
Afaik not a single serious ngo support this.
It depends what you consider a “serious NGO,” but the NSPCC, the Molly Rose Foundation, the Breck Foundation, the End Violence Against Women Coalition, and other NGOs actively campaigned for and supported it.