History shows mere boycotts to always be abysmal failures one after another. The only few examples of ostensible outcomes were critically meaningless and necessitate zero-friction alternatives, like when bud light was encouraged to spend a bit of its marketing budget differently — wow, really showed them!!
There's no detour for politics.
But that was the whole point. They were marketing to children. They still haven't recovered from that backlash. Anheuser-Busch took a pretty damning financial hit and it sent a message to all the other companies not to pull this kind of stunt because it's bad for business. Changing their behavior was the entire point.