History shows mere boycotts to always be abysmal failures one after another. The only few examples of ostensible outcomes were critically meaningless and necessitate zero-friction alternatives, like when bud light was encouraged to spend a bit of its marketing budget differently — wow, really showed them!!
There's no detour for politics.
The South African apartheid regime was brought down by boycotts.
The Israeli genocide regime will suffer the same fate if there is any justice left in the world.
Boycotts are very powerful. Users boycotting ads is dismantling the surveillance web.
But that was the whole point. They were marketing to children. They still haven't recovered from that backlash. Anheuser-Busch took a pretty damning financial hit and it sent a message to all the other companies not to pull this kind of stunt because it's bad for business. Changing their behavior was the entire point.