Here's the real story behind "Magic Creep":
https://news.ycombinator.com/item?id=28838332
Not to be confused with General Magic, which wasn't a money grubbing fraud from day one, which didn't put on the most ridiculous obnoxious unenlightening cocaine addled TedX talk in the history of the universe, which didn't post fraudulent obviously impossibly fake demos to youtube falsely claiming "Just another day in the office at Magic Leap", which didn't have a toxic nepotistic bro culture that excluded and belittled women, that didn't settle a huge lawsuit for sex discrimination against the one woman they hired to fix the "pink/blue problem" but then rebuffed and ignored, that didn't burn through billions of investment dollars producing nothing of value, which didn't blatantly rip off many people's original ideas in their unoriginal invalid fraudulent patent applications, which didn't publish an astounding but physically impossible video of a whale leaping out the gym floor and splashing down while hundreds of children not wearing AR headsets were somehow magically able to perceive it and clap and cheer and say "WOOOAAAHH!"
https://www.youtube.com/watch?v=w8J5BWL8oJY
https://www.youtube.com/watch?v=GbpqwUUfMAQ
https://x.com/fernandojsg/status/1017411969169555457
Magic Leap gave magic a bad name (and was the biggest disgrace of the entire AR industry, even spectacularly worse than a certain Google Glasshole publishing a nude selfie of himself in the shower), while General Magic truly was the good kind of magic.
https://news.ycombinator.com/item?id=21725347