←back to thread

542 points donohoe | 8 comments | | HN request time: 1.414s | source | bottom
Show context
Hoasi ◴[] No.44511157[source]
X has been nothing short of an exercise in brand destruction. However, despite all the drama, it still stands, it still exists, and it remains relevant.
replies(23): >>44511323 #>>44511451 #>>44511453 #>>44511457 #>>44511712 #>>44512087 #>>44512184 #>>44512275 #>>44512704 #>>44513825 #>>44513960 #>>44514302 #>>44514688 #>>44516258 #>>44517308 #>>44517368 #>>44517871 #>>44517980 #>>44519236 #>>44519282 #>>44520336 #>>44520826 #>>44522391 #
guywithahat ◴[] No.44512087[source]
I certainly wouldn't call it brand destruction, a lot of people returned to X and while the branding has changed, I certainly wouldn't call it brand destruction
replies(1): >>44512521 #
1. rtkwe ◴[] No.44512521[source]
They had managed to get a verb into relatively common speech and their revenue has collapsed since the Musk take over I'd say it's pretty thoroughly destroyed.
replies(1): >>44512819 #
2. guywithahat ◴[] No.44512819[source]
I find this X doomsday talk is pretty isolated to reddit/other minor social media sites. The site itself is doing fine, and maintains a strong investor/startup ecosystem, with a slight fall in usage after the election (which isn't uncommon for Twitter/X). My understanding is that a few advertisers threatened to leave and then returned after a few days/weeks.

It's a private company now so I don't know what their revenue looks like but they certainly don't seem to be low on cash given how much they've invested in AI. You may not use X but it's definitely not "destroyed" lol

replies(3): >>44512931 #>>44514216 #>>44515033 #
3. rtkwe ◴[] No.44512931[source]
It's growing... but from an all time low. Estimates put it at half of their ad revenue pre acquisition. A lot of advertisers did actually leave and seem to have largely stayed away or their CPM numbers are just way way down both of which are pretty bad.

Also X isn't funding Grok, it's a separate B corp with funding of it's own, it's just been tightly integrated into X, so it doesn't really say anything about the money situation at Twitter/X.

https://www.reuters.com/technology/x-report-first-annual-ad-...

replies(1): >>44516302 #
4. jjfoooo4 ◴[] No.44514216[source]
X didn't "invest in AI", it was rolled into a buzzy AI company. Before that the holders of it's debt could not find buyers (aka buyers willing to bet against X bankruptcy)
5. baby ◴[] No.44515033[source]
you realize Threads basically have the same amount of daily users now? This should never have happened
6. aorloff ◴[] No.44516302{3}[source]
My very first thought on the news that Yaccarino is leaving is that Twitter needs a new CEO who can sell some shares.
replies(1): >>44521892 #
7. rtkwe ◴[] No.44521892{4}[source]
I don't follow, why couldn't Yaccarino sell shares and to whom? As a fund raising?
replies(1): >>44526927 #
8. aorloff ◴[] No.44526927{5}[source]
Its called a road show.