"Rules of good writing", really? The article's title ironically commits a lexical gaffe by presenting its topic as a value instead of a choice.
Whether the title draws more readers than "Rules of clear writing" is a separate topic, one dealing less with principles and more with marketing.
Strunk & White, the source for most of the article's ideas, isn't mentioned. We may bury the past, but we can't deny it.
I recently boiled my copy of Strunk & White until little remained. At the bottom of the pot was "Make every word count."
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