Rules of good writing (2007)

"Rules of good writing", really? The article's title ironically commits a lexical gaffe by presenting its topic as a value instead of a choice.

Whether the title draws more readers than "Rules of clear writing" is a separate topic, one dealing less with principles and more with marketing.

Strunk & White, the source for most of the article's ideas, isn't mentioned. We may bury the past, but we can't deny it.

I recently boiled my copy of Strunk & White until little remained. At the bottom of the pot was "Make every word count."

PG's essays are optimized to be persuasive, and probably this choice of title contributes to that. Your alternative title would indeed be more informative.