Bootstrapping a side project into a profitable seven-figure business

after that first Show HN back in 2021, the majority of our growth has been product-led and word-of-mouth.

some bloggers and thought leaders in the financial independence space also found the tool and shared it in the early years, which helped get some momentum going.

we're finally starting to make a little headway now with SEO, and we're beginning to reinvest/experiment with some paid channels for the first time this year.