Like nobody would say "death to the Khmer Rouge" is a death call against Cambodians. It technically would be, since it was Cambodians in the Khmer Rouge who were killing innocent children, but it's a specific subset of Cambodians (the Khmer Rouge) and only those who were actually doing the killing.
How does this remark differ from what the Israeli government regularly says about the Islamic Revolutionary Guard Corps, just as much an official body in Iran as the IDF is in Israel? No one, to my knowledge, would consider calling for the demise of the IRGC to be hate speech against Iranians. No one has ever shut off a live transmission of a Netanyahu speech because he advocated for violence against the IRGC.
(Not defending the IRGC here, they are ghouls. Just noting the intellectual dishonesty.)
[1] https://www.nbcnews.com/tech/social-media/israel-posts-video...
[2] https://www.youtube.com/watch?v=6eICdhG1qgI
[3] https://mondoweiss.net/2025/07/poll-overwhelming-majority-of...
Not to justify but they (the minority) are partly referring to the complicity of random Palestinians in cheering and participating in parading hostages and dead bodies brought in from the Oct 7th attacks. Civilians that followed the militants on Oct 7th to pillage and kill. The general support Hamas has in the population, including for the Oct 7th attacks. The celebrations after the attack. Civilians involved in holding Israeli hostages (some/many of the Israeli hostages were held by civilians) and otherwise actively participating in the conflict.
Either way civilians should not be a target, regardless of the views they hold. Trying to draw a target on all civilians, is not ok. The statement that there are no innocents in Gaza (that's usually the framing) is also very obviously wrong. Even if a large number is Hamas and engages in the kinds of behavior described above it's certainly far from all. Many Palestinians are under death threats from Hamas as well.
This expression isn't at the same level of calling for their death (though "Death to Arabs" has been chanted by the Israeli right wing after e.g. terrorist attacks in the past). It's possible some Israelis use this to support more aggressive tactics but in general the official policy is that the IDF targets Hamas and not civilians. It's also different when these things come out of parties to the conflict vs. random third parties.