The "at scale" part is the real story here. Film Grain Synthesis has been available in the usual AV1 encoders for a while, but required some amount of manual tweaking to avoid creating problems, meaning it was only used in production when you had a very limited catalog, or for particularly important titles. They do not provide a lot of details here about how they overcame those problems, but it is nice to see it being deployed more broadly.
replies(1):