AV1@Scale: Film Grain Synthesis, The Awakening

The "at scale" part is the real story here. Film Grain Synthesis has been available in the usual AV1 encoders for a while, but required some amount of manual tweaking to avoid creating problems, meaning it was only used in production when you had a very limited catalog, or for particularly important titles. They do not provide a lot of details here about how they overcame those problems, but it is nice to see it being deployed more broadly.

There's adaptive variant nowadays which makes things much easier to automate.