AV1@Scale: Film Grain Synthesis, The Awakening

There are definite philosophical questions over the merits of adding noise, but the problem with their example here is their denoising process appears to excessively blur everything, so both it and the synthesized grain image look noticeably less sharp than the source. The grain itself also looks too much like basic noise, and not really grain like.

These days, when we see noise/grain in an end product it has likely been added in post-production. So, ideally, studios would provide distributors with a noiseless source plus grain synthesis parameters. Bonus: many viewers would welcome an option to turn it off.

> provide distributors with a noiseless source plus grain synthesis parameters.

What parameters would that be? Make it look like Eastman Ektachrome High-Speed Daylight Film 7251 400D? For years, people have taken film negative onto telecines and created content of grain to be used as overlays. For years, colorists have come up with ways of simulating the color of specific film stocks by using reference film with test patterns that's been made available.

If a director/producer wants film grain added to their digital content, that's where it should be done in post. Not by some devs working for a streaming platform. The use of grain or not is a creative decision made by the creators of the work. That's where it should remain

And yet here we are: DNR -> fancy grain -> DNR -> basic, approximated grain. Because noise doesn’t compress. And you get compression artifacts even in Blu-ray releases. What’s the point of applying fancy grain when what a lot viewers end up seeing is an ugly smudge?

I think at some point studios will give de-grained versions to Netflix directly.