Its EA... they're idiots. Too many MBAs thinking they can make the next multi-billion dollar moonshot game without thinking about what matters. Also they're addicted to subscription revenue models.
MBAs types generally show up in places that are doing fine, usually with ridiculous pay structures for themselves, then move the company in the direction that ensures their own pay is justified. This inevitably ruins the original business. Boeing is a prime example, so is almost the entire gaming industry.