AV1@Scale: Film Grain Synthesis, The Awakening

There are definite philosophical questions over the merits of adding noise, but the problem with their example here is their denoising process appears to excessively blur everything, so both it and the synthesized grain image look noticeably less sharp than the source. The grain itself also looks too much like basic noise, and not really grain like.

These days, when we see noise/grain in an end product it has likely been added in post-production. So, ideally, studios would provide distributors with a noiseless source plus grain synthesis parameters. Bonus: many viewers would welcome an option to turn it off.