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Show HN: We wasted 12K on ads so we build this

(www.kruxel.com)
3 points bmahir | 3 comments | 02 Jul 25 15:59 UTC | HN request time: 0.742s | source

We scaled Google Ads because CPA looked great.

A month later, we realized those users never paid. No upgrades. Just email signups.

We wanted one place to ask:

“Which campaigns actually make money back?” “When does Meta break even?” “What features reduce churn?”

So we built a tool that connects product insights, ad data, revenue data etc.then turns plain questions into real answers. No dashboards, no BI setup, no SQL.

Click here for access https://kruxel.com/

Would love thoughts on clarity, usefulness, and what to build next.

1. bmahir ◴[03 Jul 25 03:28 UTC] No.44451370[source]▶
hey, yes the landing page is vibe coded but the actual app is not. Point taken on clarity. Would change the copy to make things simple to understand. Since we're launching on August 15th, I wanted to build a list of committed early users who'll get first access to our initial version. That's where the $199 comes in. Once the app goes live, that payment automatically converts to app credits you can use, or if you're not satisfied with what we've built, we'll refund it completely. There's really no risk on your end.

The idea is to work with people who are genuinely interested rather than just casual browsers, so we can get meaningful feedback and make sure we're building something that actually solves real problems.

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2. jessehorne ◴[03 Jul 25 04:08 UTC] No.44451549[source]▶
Okay cool yeah. Just letting you know. I know building trust quickly is a challenge so figured I'd mention that. I'd change copy and probably add more context in general.

I could go on for hours about the $199 plan but tl;dr, I think it's a bad strategy here. As a potential user who could utilize this quite a bit, It was a turn off. Just letting you know. Probably be a good idea to switch that up. Paywalls "sound" great to you as a way to filter committed users, but to me, the potential user, it doesn't. I get where you're coming from, trust me. It's not the way imo. If it were me, I'd open this up to anyone and everyone when you launch with a free tier. Get users. Any and all of them as much as you can handle and have as much meaningful convo's with as many of them as possible. That $199 isn't going to get you "valuable" users. It's going to get you people that paid $199. I think there's a lot more value to make from this project than what you'll make from that paywall. ANYWAYS.

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3. bmahir ◴[03 Jul 25 17:23 UTC] No.44457279[source]▶
Thank you so much for the feedback man. Really appreciate it. I think you are right, 199 will get me people who paid and not real valuable users. Will remove the paywall. Do consider registering to the free waitlist if you think this project could help you. Will personally make sure you get access on the 15th Aug when we launch this.