What’s the point in a luxury brand where you’re embarrassed to be seen displaying the logo? I don’t think I’ve ever seen brand impairment like this that didn’t result in the brand being retired. The only way forward I can see for them in Europe is partnership with a European firm and I can’t see that working either.
Do people really care about this that much? The European company that made my car probably uses its social media and ad presence to spread progressivism, which I’m completely against, but what are we supposed to do, find and buy only from companies that we identify with politically? That would be very hard and limiting. And somewhat stupid too (as stupid as a car company taking a political stance, or people that think that buying from some company means you identify with their politics, but here we are!)
That’s the beauty of living in a free country. You can choose to spend money with companies that share your values. Personally, I wouldn’t give my money to a neo-Nazi bootlicker, but you do you.