Price of rice in Japan falls below ¥4k per 5kg

The fact the average Japanese person won't even consider trying imported Japonica rice from Australia or USA is madness if budget is a consideration.

But as someone who's tried many varieties of Japonica, there is a difference between the best Japan-grown rice and non-speciality rice grown elsewhere, as well as a difference between fresh (Japanese enjoy eating new rice, which is different from many rice-eating cultures) and old rice.

I pay somewhere around AUD$14/kg for Japanese rice in Australia, but I also don't eat it that often and I'm not that price sensitive.

But also, the average Japanese eats around 1kg of uncooked rice per week. That's ¥800 at the rates in the article (~USD$300/year). Japan's cost of living is generally pretty low, but I doubt +/- $100/year is effecting many people.

At least for supermarkets around me they _only_ sell Japanese rice. You’d have to buy online or drive out which doesn’t work for vast majority of old population.

Also as an East Asian I can somewhat understand reluctance to change rice. It’s just such a staple in your daily life. If I had eaten one type of rice for my entire life (and the price of the rice has remained stable for the last 40 years) and suddenly I can’t afford that type of rice, it would be a shock.

There are so many restaurants that talk about using the best rice in Japan.

On asking them where it comes from and it's always either local to the restaurant, or to the prefecture the owner grew up in.

There's a lot of local patriotism for rice in Japan, I even find it admirable most of the time.

Rice price is obviously important and probably linked pretty highly with inflation numbers in Japan. It's price is currently being artificially manipulated higher by JA, and that sucks. But I think ultimately most of these articles and even the local discourse with other Japanese is just a socially acceptable topic to grumble about.

Rice patriotism in Japan is just result of politically motivated and generally unpopular gen-tan policy spectacularly backfiring. The price is not artificially inflated, at least not by JA, it's just result of forcing rice to be uneconomical in the market where people just buys rice no matter what. As supply is decreased artificially and price increases in response, unit price rose and so did quality. As result of quality increased artificially although indirectly, imports unaffected by local market further lost competitiveness.

I bet Japan's going to be internally forced to expand rice exports, not imports. Farmers must pay bills or else they go away, and people aren't going to eat imports. So farmers has to stay by either completely subsidized a la defense production, or by scaling out at paces permanently exceeding inflation. Maybe both. Extra production has to go somewhere but population is on decline, so it has to go somewhere beyond the seas.

Unless iPhone moment happens and the country's hit by vastly superior rice, which iOS was - iPhone had worse hardware with worse integration than any of local phones back then, but UI/UX was literally 5-10 years ahead of everything else, and it completely replaced the entire Japanese phone market helped by blatantly illegal marketing tactics. That's not happening so far with rice.

Japan's population peaked decades ago. Surely it can't be a mere lack of land that drives the cost of rice. That would have been worse in the 1990s. Plus, rice is a super high-yield crop and Japan has rich volcanic soils. Many countries have higher populations densities and export food (the Netherlands, Bangladesh). More likely it's the cost of farm labor driving up prices.

Perhaps one strategy would be to find some economic use for the byproduct biomass from rice farming. Bioplastic is going to be the highest value-add; biofuel, except possibly aviation fuel, has a low price ceiling. This could effectively subsidize rice production without drawing from the public till.