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    Price of rice in Japan falls below ¥4k per 5kg

    (www.japantimes.co.jp)
    126 points PaulHoule | 13 comments | 30 Jun 25 19:54 UTC | HN request time: 1.114s | source | bottom
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    kondro ◴[30 Jun 25 23:41 UTC] No.44429105[source]▶
    The fact the average Japanese person won't even consider trying imported Japonica rice from Australia or USA is madness if budget is a consideration.

    But as someone who's tried many varieties of Japonica, there is a difference between the best Japan-grown rice and non-speciality rice grown elsewhere, as well as a difference between fresh (Japanese enjoy eating new rice, which is different from many rice-eating cultures) and old rice.

    I pay somewhere around AUD$14/kg for Japanese rice in Australia, but I also don't eat it that often and I'm not that price sensitive.

    But also, the average Japanese eats around 1kg of uncooked rice per week. That's ¥800 at the rates in the article (~USD$300/year). Japan's cost of living is generally pretty low, but I doubt +/- $100/year is effecting many people.

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    1. creakingstairs ◴[01 Jul 25 00:01 UTC] No.44429227[source]▶
    At least for supermarkets around me they _only_ sell Japanese rice. You’d have to buy online or drive out which doesn’t work for vast majority of old population.

    Also as an East Asian I can somewhat understand reluctance to change rice. It’s just such a staple in your daily life. If I had eaten one type of rice for my entire life (and the price of the rice has remained stable for the last 40 years) and suddenly I can’t afford that type of rice, it would be a shock.

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    2. kondro ◴[01 Jul 25 00:13 UTC] No.44429299[source]▶
    There are so many restaurants that talk about using the best rice in Japan.

    On asking them where it comes from and it's always either local to the restaurant, or to the prefecture the owner grew up in.

    There's a lot of local patriotism for rice in Japan, I even find it admirable most of the time.

    Rice price is obviously important and probably linked pretty highly with inflation numbers in Japan. It's price is currently being artificially manipulated higher by JA, and that sucks. But I think ultimately most of these articles and even the local discourse with other Japanese is just a socially acceptable topic to grumble about.

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    3. balanced2 ◴[01 Jul 25 00:14 UTC] No.44429311[source]▶
    I think it's only Aeon that is pushing imported rice. While I see them prop up everywhere lately, indeed if none in the area I guess it's not readily available. Where it is though it doesn't seem unpopular, at least it isn't stuck on shelves. When I first saw it disappear, I thought it may have been a failed experiment but was happy to see it restocked.
    4. numpad0 ◴[01 Jul 25 01:12 UTC] No.44429612[source]▶
    Rice patriotism in Japan is just result of politically motivated and generally unpopular gen-tan policy spectacularly backfiring. The price is not artificially inflated, at least not by JA, it's just result of forcing rice to be uneconomical in the market where people just buys rice no matter what. As supply is decreased artificially and price increases in response, unit price rose and so did quality. As result of quality increased artificially although indirectly, imports unaffected by local market further lost competitiveness.

    I bet Japan's going to be internally forced to expand rice exports, not imports. Farmers must pay bills or else they go away, and people aren't going to eat imports. So farmers has to stay by either completely subsidized a la defense production, or by scaling out at paces permanently exceeding inflation. Maybe both. Extra production has to go somewhere but population is on decline, so it has to go somewhere beyond the seas.

    Unless iPhone moment happens and the country's hit by vastly superior rice, which iOS was - iPhone had worse hardware with worse integration than any of local phones back then, but UI/UX was literally 5-10 years ahead of everything else, and it completely replaced the entire Japanese phone market helped by blatantly illegal marketing tactics. That's not happening so far with rice.

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    5. dbtc ◴[01 Jul 25 02:02 UTC] No.44429891{3}[source]▶
    > blatantly illegal marketing tactics

    That sounds interesting - what did they do?

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    6. petesergeant ◴[01 Jul 25 02:58 UTC] No.44430159[source]▶
    > Also as an East Asian I can somewhat understand reluctance to change rice

    I have deep Thai roots, and I don't think the same thing really exists there. Rice is just rice, and there are both old[0] and new[1] types of popular rice that are substantially different from the "standard" steamed white rice.

    Maybe someone who’s Thai-Thai could chime in

    0: https://en.wikipedia.org/wiki/Glutinous_rice

    1: https://en.wikipedia.org/wiki/Riceberry

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    7. numpad0 ◴[01 Jul 25 03:02 UTC] No.44430180{4}[source]▶
    IIRC the were media reports that they were straight up controlling both market share and sales volumes for iPhone. At least price fixing, subsidy, and sales volume allegations were prosecuted and admitted by both authority and Apple.
    8. scythe ◴[01 Jul 25 03:09 UTC] No.44430208{3}[source]▶
    Japan's population peaked decades ago. Surely it can't be a mere lack of land that drives the cost of rice. That would have been worse in the 1990s. Plus, rice is a super high-yield crop and Japan has rich volcanic soils. Many countries have higher populations densities and export food (the Netherlands, Bangladesh). More likely it's the cost of farm labor driving up prices.

    Perhaps one strategy would be to find some economic use for the byproduct biomass from rice farming. Bioplastic is going to be the highest value-add; biofuel, except possibly aviation fuel, has a low price ceiling. This could effectively subsidize rice production without drawing from the public till.

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    9. creakingstairs ◴[01 Jul 25 03:10 UTC] No.44430213[source]▶
    Ah really? My parents bought Korean rice in New Zealand even though it was more expensive. I do think there is some form of nationalism along with deep cultural connection to rice at least in Korea and Japan.

    Interesting to find out Thai doesn’t have something similar.

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    10. bamboozled ◴[01 Jul 25 03:19 UTC] No.44430267{4}[source]▶
    Japan's population peaked decades ago.

    less farmers, hardly any automation, people moved to cities

    11. somenameforme ◴[01 Jul 25 03:43 UTC] No.44430373{4}[source]▶
    An interesting thing about fertility rates is that they determine not only population, but the exact young:old ratios, approximate average age, and more! Imagine you have a fertility rate of 1. That means each successive generation will be half as large as the one before it. As humans have a peak fertility window of ~20 years, this ends up being the time of a generation, making it really easy to model.

    Imagine you have exactly 1 newborn in the latest generation. Then the prior generation must be composed of 2 ~20 year olds, 4 ~40 year olds, 8 ~60 year olds and 16 ~80 year olds. So you end up with a total ratio of 24:7 old (defined as 60+):young and a 24:6 or 4:1 retirement:working age (after we remove the 1 newborn). By contrast a fertility rate of 2 means each generation is the same size as the one prior so you end up with a 1:1 retirement:working ratio. And with positive population growth you have an exponential system with more workers than retirees

    This is one of the main mechanisms through which fertility collapse drives economic collapse. Not only does your population shrink far more quickly than most realize, but you end up with the overwhelming majority of your remaining population being elderly. So yes - you have fewer people consuming resources, but you also have exponentially fewer people working those resources.

    12. cmcaleer ◴[01 Jul 25 03:46 UTC] No.44430393{4}[source]▶
    > Surely it can't be a mere lack of land that drives the cost of rice.

    It's not, it's a consequence of some land reform policies that made sense after WW2 to take power away from the rich, but has meant that economies of scale for rice farming has suffered later on.

    The median rice farm owner in Japan only is in charge of single digit acres, whereas in EU/US it's like tens or hundreds of acres. So it's harder to justify mechanisation since the economies of scale don't work out and the children of farmers don't want to continue working the farm after their parents are no longer able to because the ceiling of what the farm can produce is low and economic and social prospects are better elsewhere.

    That's without even getting in to the JA and the fact that a lot of these farmers are part time.

    It's a really complicated issue without a simple fix or cause like labour costs. Realistically these farms are going to have to get consolidated, which is something that is happening, but slowly.

    13. sampullman ◴[01 Jul 25 04:27 UTC] No.44430585{3}[source]▶
    It's surprising to me, because out of all the rices, I feel that Thai jasmine rice is the one that stands out the most.