Tesla sales drop for fifth month in a row in Europe

What’s the point in a luxury brand where you’re embarrassed to be seen displaying the logo? I don’t think I’ve ever seen brand impairment like this that didn’t result in the brand being retired. The only way forward I can see for them in Europe is partnership with a European firm and I can’t see that working either.

I don't think I've ever seen brand impairment like this, full stop. Certainly not for a large consumer product manufacturer.