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152 points doener | 1 comments | | HN request time: 0.207s | source
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moomin ◴[] No.44417081[source]
What’s the point in a luxury brand where you’re embarrassed to be seen displaying the logo? I don’t think I’ve ever seen brand impairment like this that didn’t result in the brand being retired. The only way forward I can see for them in Europe is partnership with a European firm and I can’t see that working either.
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rsynnott ◴[] No.44422021[source]
I don't think I've ever seen brand impairment like this, full stop. Certainly not for a large consumer product manufacturer.
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1. moomin ◴[] No.44424324[source]
https://en.wikipedia.org/wiki/Gerald_Ratner

The UK has definitely seen it before!