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152 points doener | 1 comments | | HN request time: 0s | source
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moomin ◴[] No.44417081[source]
What’s the point in a luxury brand where you’re embarrassed to be seen displaying the logo? I don’t think I’ve ever seen brand impairment like this that didn’t result in the brand being retired. The only way forward I can see for them in Europe is partnership with a European firm and I can’t see that working either.
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rsynnott ◴[] No.44422021[source]
I don't think I've ever seen brand impairment like this, full stop. Certainly not for a large consumer product manufacturer.
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ethbr1 ◴[] No.44422308[source]
MyPillow? /s
replies(1): >>44423589 #
1. rsynnott ◴[] No.44423589[source]
Huh. I had kind of assumed that this was a vestigial company attached to a crazy CEO, but it appears to have been, at least at one time, quite big.