Touching the back wall of the Apple store

A few years back I went in to buy an Apple TV. Walked in, straight up to the Apple TV display, stood using it for a few mins, stood looking outwards towards the rest of the store, tried to make eye contact with any staff. No one paid any attention, staff happily chatting away to each other. I couldn't have looked more ready to buy without waving cash around.

Apple Store employees are definitely trained better than the average shop, but they are far from luxury.

Maybe I'm not American enough, but that experience sounds much more like luxury to me than having an employee bugging you to buy without you explicitly asking.

I visited a Dior boutique in Tokyo (the one facing an LVMH store), put my greasy fingers on a glass guardrail, and within 10 seconds an employee came with a spray to clean it. I apologized, he apologized back.

Actual luxury stores (like Dior or Vuitton) are absolutely profiling their visitors.

If you don't look like their typical customers (age, clothes, etc), you'll be mistreated or even sometimes kicked out as soon as you step in the store.