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Touching the back wall of the Apple store

(blog.lauramichet.com)
252 points nivethan | 7 comments | 27 Jun 25 02:45 UTC | HN request time: 1.903s | source | bottom
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danpalmer ◴[30 Jun 25 04:12 UTC] No.44419284[source]▶
A few years back I went in to buy an Apple TV. Walked in, straight up to the Apple TV display, stood using it for a few mins, stood looking outwards towards the rest of the store, tried to make eye contact with any staff. No one paid any attention, staff happily chatting away to each other. I couldn't have looked more ready to buy without waving cash around.

Apple Store employees are definitely trained better than the average shop, but they are far from luxury.

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1. benhurmarcel ◴[30 Jun 25 08:50 UTC] No.44420956[source]▶
Maybe I'm not American enough, but that experience sounds much more like luxury to me than having an employee bugging you to buy without you explicitly asking.
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2. Xmd5a ◴[30 Jun 25 10:38 UTC] No.44421614[source]▶
I visited a Dior boutique in Tokyo (the one facing an LVMH store), put my greasy fingers on a glass guardrail, and within 10 seconds an employee came with a spray to clean it. I apologized, he apologized back.
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3. eloisant ◴[30 Jun 25 12:29 UTC] No.44422441[source]▶
Actual luxury stores (like Dior or Vuitton) are absolutely profiling their visitors.

If you don't look like their typical customers (age, clothes, etc), you'll be mistreated or even sometimes kicked out as soon as you step in the store.

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4. parthdesai ◴[30 Jun 25 12:45 UTC] No.44422585{3}[source]▶
Really? Went in to Hermes store in Madrid and Dubai in shorts, t-shirt and slides, and I was treated with utmost respect. I was so under dressed in Madrid that my gf initially didn't want to accompany me.
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5. gield ◴[30 Jun 25 15:36 UTC] No.44424590{4}[source]▶
Sounds like you dressed like a proper tourist.
6. mannyv ◴[30 Jun 25 20:01 UTC] No.44427224{3}[source]▶
Many high-end stores will train their workers to not profile their visitors, because these days that lame-bro in the flip flops might be a crypto billionaire.

Plus it's just good practice. Your job as a salesperson in a high-end store is to educate and inform, not to sell. With that level of clientele they're looking to buy - if not now then later.

The only people who should be profiling customers are LPOs.

7. Xmd5a ◴[01 Jul 25 12:13 UTC] No.44433102{3}[source]▶
Well I was wearing a middle class attire, and so was my cousin who was guiding me into enemy territory. Back then he was LVMH's financial director in Asia.