Once chinese brands become commonplace everywhere, tradional carmakers will have a hard time taking back market share. In Europe they closed or are closing the last HCOL factories, killing any remaining brand loyalty.
Once chinese brands become commonplace everywhere, tradional carmakers will have a hard time taking back market share. In Europe they closed or are closing the last HCOL factories, killing any remaining brand loyalty.
The article is specifically about the US market, which because of the tariff situation is becoming highly distorted. The local producers are making what are increasingly US only models that can't really compete internationally. This excludes mass produced small cars because they can't do them competitively any more as that would require high volumes and export markets. But mostly US car makers are struggling with export markets. There are a few exceptions to this of course.
In China, the competition is pretty brutal right now and it's starting to spill over to other markets. That's all about budget cars and redefining what a budget car actually is. Any export markets where US manufacturers still have any ambitions are being affected by this. BYD and other Chinese manufacturers are gaining market share (at the cost of other manufacturers) all over Asia, Central and South America, Australia, Africa, Europe, etc. Even Mexico and Canada are not off limits and these are the primary export markets for GM and Ford.
Small cars are booming everywhere. Except the US.