Personal care products disrupt the human oxidation field

With how bad for us the common fragrances are in regards to things like cancer risk, endocrine disruption, etc, its surprising that nothing has changed. Most products have fragrance free alternatives.

I once worked for a large consumer goods company. We had a conference about scents.

We saw a clear correlation between richer consumers and a preference for subtler scents or even no scent.

This even applied across countries: third-world consumers liked aggressive floral scents, but in Northern Europe and North America, the scents are way less concentrated and tend to be more toward subtle alpine or linen.

All this was 15-20 years ago; today I notice that no soap in my house smells like anything at all.

I'm a perfume fan (hobbyist? I don't know how to name it), and I wonder if this still holds. Nowadays, the "luxury" brands such as the Arab ones, and even the "western" European niche catering to the biggest spenders are making a lot of oud fragrances, gourmands, incense perfumes... Basically anything thick, dense, almost syrupy. They don't limit to this, of course, but ouds became much more common in the last years

Can you recommend some fragrances or a brand that does some contemporary subtle forresty mossy but also is not crazy expensive posh branding endeavour?