We saw a clear correlation between richer consumers and a preference for subtler scents or even no scent.
This even applied across countries: third-world consumers liked aggressive floral scents, but in Northern Europe and North America, the scents are way less concentrated and tend to be more toward subtle alpine or linen.
All this was 15-20 years ago; today I notice that no soap in my house smells like anything at all.
It could also be because we’re using more products. If my face moisturizer and sunscreen had different scents, that would be unfortunate. It would limit my options to those that went together.
I don’t normally want my face to smell like anything (again, cologne) but if I did I would choose only one product that’s scented. Probably beard oil.
Helan vetiver and rum, don't know if it's available in usa. Has a rum note as well as moss, I've definitely heard people around me saying it smells like forest, to me it's more of a mossy scent
Erbolario Periplo, but it's more Mediterranean bushes
Dsquared original wood
Maybe lalique encre Noire or encre Noire sport
I'd suggest to try them before buying them
It turns out a few of the customers douse their dollars with their personal scents to remind everyone who's spending money with them, and I suppose to see where it might be circulating.
Two different Krogers in the same Houston metroplex, one will have only scented slop while the other has no fewer than 3 unscented options front and center.
You can tell just by walking through the neighborhoods what kind of inventory the grocery stores are pushing. The Febreeze infused Tide is like a chemical weapon when put through a clothes dryer. You can smell that stuff for miles.