I would guess majority of Switch audience is very young and won't care.
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Although Nintendo is still clearly targeting families relative to XBox/Sony, the Switch itself has a lot of adult games (e.g. the Cyberpunk port).
Ai answer for definition of 'annual playing users' as per that slide:
Nintendo defines *"Annual Playing Users"* as the number of unique users (based on Nintendo Accounts registered to Switch systems) who played software on the Nintendo Switch during a given 12-month period. This metric includes all active players across age groups and regions, regardless of whether they share a single console or own multiple units.
### Key Details: 1. *Scope*: Counts users who engaged with any Switch software within a year, not tied to hardware sales (e.g., one console can have multiple players) . 2. *Growth Trend*: Nintendo reported *129 million Annual Playing Users in 2024*, up from 127 million in 2023, reflecting sustained engagement despite the Switch’s aging lifecycle . 3. *Demographics*: Includes a broad age range (kids to seniors) and a near-even gender split (50/50 male/female) . 4. *Exclusions*: Does not differentiate between casual or frequent players—only active participation in the year is required .
This metric helps Nintendo gauge platform engagement beyond raw hardware sales, emphasizing its hybrid model’s shared-use potential .
That and any young kids are less likely to be setting it up themselves.