Material 3 Expressive

I genuinely would not hire an ex-Google designer for my startup. These metrics are so nonsensical:

> We found a 32% increase in subculture perception, which indicates that expressive design makes a brand feel more relevant and “in-the-know.”

Show me metrics that move something tangible, like conversion rates. If you can't do that, we both know why.

Even if you take that kind of nonsense surveying at face value, the issue is that you're then optimizing for design that has an initial 'wow' factor, and not optimizing for enduring design that will be pleasant to use 1,000x times over.

Pepsi often beats Coke in blind taste tests because it has a sweeter first sip. Hardly anyone prefers actually drinking Pepsi.