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Material 3 Expressive

(design.google)
335 points meetpateltech | 1 comments | 13 May 25 17:20 UTC | HN request time: 0.205s | source
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OsrsNeedsf2P ◴[16 May 25 10:22 UTC] No.44003657[source]▶
I genuinely would not hire an ex-Google designer for my startup. These metrics are so nonsensical:

> We found a 32% increase in subculture perception, which indicates that expressive design makes a brand feel more relevant and “in-the-know.”

Show me metrics that move something tangible, like conversion rates. If you can't do that, we both know why.

replies(5): >>44005238 #>>44005697 #>>44005743 #>>44007944 #>>44011762 #
1. dash2 ◴[16 May 25 17:31 UTC] No.44007944[source]▶
> We also saw a 34% boost in modernity, making a brand feel fresh and forward-thinking. On top of that, there was a 30% jump in rebelliousness, suggesting that expressive design positions a brand as bold, innovative, and willing to break from convention.

Beyond parody.