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Material 3 Expressive

(design.google)
332 points meetpateltech | 1 comments | 13 May 25 17:20 UTC | HN request time: 0.286s | source
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OsrsNeedsf2P ◴[16 May 25 10:22 UTC] No.44003657[source]▶
I genuinely would not hire an ex-Google designer for my startup. These metrics are so nonsensical:

> We found a 32% increase in subculture perception, which indicates that expressive design makes a brand feel more relevant and “in-the-know.”

Show me metrics that move something tangible, like conversion rates. If you can't do that, we both know why.

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1. _fat_santa ◴[16 May 25 13:25 UTC] No.44005238[source]▶
I feel like when companies first start they go for the conversion rate and selling the thing that they produce. But as a company gets to "Google Size" where everyone and their grandma knows about it, the goal stops being to just convert customers and starts being just getting eyeballs on your brand and products and raising awareness about what you do. It's like Johnson and Johnson having an ad where they just tell you they are a "family company" and don't even bother advertising a product.

That line you quoted is only valuable if you're an org with the scale and cultural zeitgeist that Google has.